“How would your audience know about your website if you don’t engage with them?”
Having a website is great, but to have an integrated digital marketing strategy is better! Social Media Marketing should be included in every marketing strategy as in contributes to your business growth.
It’s vital to understand the social media marketing fundamentals and mapping out a social media marketing strategy for each relevant social media platform, that could help you to promote your business online. It requires you to listen to your audience, focus on relevance, offer value and quality, be patient, enjoy new entry points, connect with other influencers, and be interactive and proactive.
Every social media platform targets different audiences and knowing where your audience spends most of their time could be beneficial for your engagement phase. Your social media marketing strategy should also be built around organic and paid reach (Pay-Per-Click or PPC) to enjoy maximum performance.
IconBrands™ offers extensive social media marketing services based on the 5-way business growth model: