As Marketing Consultants with 25-years of hands-on experience, we believe that successful email marketing campaigns have never been more important than it is now. Email Marketing is the most cost-effective, targeted and customized form of online marketing, as well as being highly measurable.
When applying email marketing within your marketing strategy, you should know that what used to work five years ago doesn’t work now. But if done correctly, it is a very effective way of getting your message across, retaining current customers and creating a unique experience.
Your email should be 95% focused on creating a unique experience and only 5% on selling a product. It creates the possibility for the marketer to form a virtual relationship with prospective customers as well as re-connect with existing customers.
IconBrands™ offers you successful email marketing campaigns through the following steps: