Digital Marketing

Your website should be your star sales person.  You can achieve this with Iconbrand™'s Digital Marketing package. 

The package includes all our integrated online marketing efforts:

Strategic Digital Marketing Planning,
Website Design & Development,,
Email Marketing,
Social Media Marketing (SMM), and
Search Engine Optimization (SEO) Management.
The objective of these marketing efforts is to ensure that your audience receives the right message on the right time through the relevant digital marketing channels.

All services start and end with your strategic business needs.

Strategic Marking Planning: Your Marketing Foundation

Contrary to popular belief, the most important starting point of your Marketing Communication (advertising) plan is not the look and feel, but rather the Results that you want to achieve (marketing objectives), The target market that you should reach to obtain your chosen results and The message that you are trying to convey to your target market.

Marketing Objectives

If you do not know where you are going, you will not know how to get there or when you have arrived. IconBrands™ can help you organise your objectives and add measurables to the equation.

Target Marketing

Most organisations operate in a variety of target markets. Defining the primary, secondary and tertiary target markets will assist you in reaching your objectives faster with less capital outlay, resulting in a higher Return on Marketing Investment.

The main areas of your target market include:
- Geographic
- Demographic
- Psychographic

Our digital marketing services include:
•    Website Design
•    Website Development
•    Website Content Management
•    Email Marketing
•    Online Advertising
•    Search Engine Optimization
•    Pay-per-Click Advertising

Check out our crazy special

Digital Marketing Roadmap

  • Concept
  • Content
  • Create
  • Engage
  • Elevate
  • Concept

    All marketing endeavours should start and end with your strategic marketing planning components. Marketing objectives, target market analysis and unique selling propositions. In short, it means what are your trying to achieve, who is your message directed at and why should people be buying from you.
  • Content

    Copywriting should be geared towards your user experience and search engine optimisation (SEO) simultaneously. Photos should be telling the story and not just be there to fill a space and you should be explaining as much information as possible in the form of infographics.
  • Create

    Creating interesting, informational and creative content is essential to gaining customers/clients whether it be from your website or from outdoor advertising. It should be original and should be designed with your companies look and feel in mind.
  • Engage

    Your website should be shared with your target market as often and as creative as possible. Your website will be of no use if you are not connecting it with your email marketing campaigns, social media marketing and all the other forms of engagement that are available. The idea is to create a two-way communication stream with your target market. The more you engage with the correct target market in the most creative way, the higher your inbound sales enquiries will become.
  • Elevate

    Continues upgrades to your website is essential. Continuous search engine optimisation is crucial. Checking your digital marketing statistics on a continuous basis is non-negotiable as you need to evaluate whether your digital marketing endeavours are reaping the rewards that you require.
IconBrands™ is a full-service 360⁰ Advertising Agency based in Johannesburg South offering professional Digital Marketing in Alberton, Alrode, Tulisa Park, Wadeville, Roodekop, Meyerton as well as the rest of South Africa.