Ever heard the phrase ‘bullshit baffles brains’? I suspect there are a lot of extremely successful business moguls out there that live by this phrase. Right or wrong, we make purchasing decisions based on our perceptions of that item. If we believe that the product will add value, add fun or just satisfy some deep dark desire, chances are we will probably buy it.
Utilising psychology in marketing does however by no means imply that you are trying to 'bullshit' your target market. Yes, it could probably work for a very limited time period, but if you are planning to build a brand that will last, I suggest you keep it clean.
Implementing basic psychological marketing principles in your social media activities can help you attract, engage, and form emotional bonds with your target audience.
Here are three possible solutions: