IconBrands™ Blog

IconBrands™ is a full-service advertising agency based in Meyersdal/Alberton, Gauteng. We are passionate in providing entrepreneurs and corporate companies alike with cost effective marketing and advertising solutions that will ensure that you become an 'icon in your economy'. Our marketing communication services has been born from delivering strategic marketing planning and copywriting, but we have soon realized that our clients required a turnkey solution which involved simple, straightforward solutions .... from a company that has deserved a reputation for commitment to business excellence.

Do’s and Dont's of Email Marketing.

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Email marketing is an effective medium to send timely messages to customers. Your team can communicate promotions, new product releases, and even show some customer appreciation.

But what should you keep in mind to ensure your email marketing is not irritating clients to the point that they unsubscribe?

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Sign up for a retainer and get DOUBLE the value this Women's Day!

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Get the professional marketing team behind your company!

Digital marketing, adverts, branding, communication and design.

Unique offer ends 8 August 2017.

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Ditch your sales team for guaranteed business growth

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Are you frustrated with your sales team?  As a marketing consultant, I am often confronted with the challenge to get a sales team selling.  Most sales people hate the idea of outbound selling.  The dreaded ‘cold call’.  As a result, the turnover of sales people in an organisation is the highest of all employees in any company.

In today’s digital age your website should be the number one sales person in your organisation.  Apart from the fact that it is on duty 24/7/365, it does not take leave, go to funerals or even take you to the CCMA.  If your website is not doing this for your company it is time to transform your digital marketing platform to provide you with automatic inbound marketing.

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Can you play golf with only a putter?

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How impressive is your game of golf?  Ever tried finishing 18-holes with only a putter? Or even worse, have you tried to get the ball into the elusive hole with only a driver.  No matter how we look at it,

No matter how we look at it, we do need all our clubs to finish our round of golf in a respectable time and score.

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How Long Can You Chew a Piece of Gum?

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“Syndicating your content is like chewing on a piece of gum. It will keep you busy and leave a nice taste in your mouth, but it will ultimately provide you with zero nourishment.”

Using 3rd party blogs on your website could ruin your trust building with customers.  The main reason for posting blogs, and any other content for that matter, is to engage with customers. Not necessarily to drive them to action, but to offer them something useful. Once they build trust you, they will visit more and more and eventually sign up, buy or subscribe. You have to know your buyer personas – awareness, consideration or decision stage, before writing content which will benefit your business and your audience.

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One Hour FREE Marketing Consultation with the #One 360° Advertising Agency South of Joburg

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It is not uncommon to experience a slump in sales during April.  April is definitely not good for business unless you are in the narcotics or liquor industry.  The reality is that we are also facing serious political instability.  The petrol price has just gone up.  Interest rates are expected to possibly also increase at the next sitting of the Reserve Bank.  Buyers are nervous.

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Marketing Audit: Slow down to speed up

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 If you have not heard of the term ‘marketing audit’, it is about time you do. A marketing audit is one of the first, and arguably most important, tasks an entrepreneur should perform at least once a year.

The business environment is constantly changing and the marketing audit should be used as a reference tool, with constant updates reflecting changes in the external environment and your own internal business experiences.

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2017 Crazy Special

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Sign up for our Digital Marketing Package and get a FREE corporate identity.

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Spring is around the corner!

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Spring is here and gyms are full.  Wherever you look people are training their butts off … literally.  The big question is whether we shouldn’t be taking a hard and honest look at the shape of our company’s brand.  Is it really in shape or have we placed it on autopilot.

Below are 5 ways to get your company’s brand back into shape:

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5 Strategies to win with YouTube Videos

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Social videos has exploded in the past year and it is expected to grow exponentially.  It is estimated that by 2019 video will account for 80% of global internet traffic, nearly a million minutes of video will be shared every second and it would take an individual 5 million years to watch the all the video that will be shared each month.

If you’re not using YouTube videos for your business, it might be time to reconsider.

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Once upon a time, when websites were king

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Once upon a time having your own website was enough to get the crowds rushing in, bringing fame and fortune to all, but that was a very long time ago in a land far from here.

Too many people are oblivious to the fact that a website alone will not be enough to get the sales rushing in.  Having a website is a very important part of your digital marketing strategy, but very few people do the maths as to how much sales does their website really bring in.

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Bullshit baffles brains - The secret to successful social media marketing

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Ever heard the phrase ‘bullshit baffles brains’?  I suspect there are a lot of extremely successful business moguls out there that live by this phrase.  Right or wrong, we make purchasing decisions based on our perceptions of that item.  If we believe that the product will add value, add fun or just satisfy some deep dark desire, chances are we will probably buy it. 

Utilising psychology in marketing does however by no means imply that you are trying to 'bullshit' your target market.  Yes, it could probably work for a very limited time period, but if you are planning to build a brand that will last, I suggest you keep it clean.  

Implementing basic psychological marketing principles in your social media activities can help you attract, engage, and form emotional bonds with your target audience.

Here are three possible solutions:

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Get off your goldmine and start operating

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You are sitting on a goldmine and don’t even realise it.  Approximately 80% of businesses are not utilising their database of clients and prospects with whom they get into contact with on an ongoing basis.  This could be worth a fortune which you are missing out on.

Doing email marketing is probably one of the most cost effective ways of reminding your followers of all the amazing developments that you are busy with.  They do not even have to open the email to get the message that you are most definitely still in business.

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Why stop half-way?

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The 5 steps to successful digital marketing

We all know that digital marketing is the way to go in today’s economy.  We all know that a website is one of the very first steps when promoting your business, but is it really necessary to go to the expense to enlist the services of a professional marketing agency to achieve the return on investment (ROI) results that you require to drive your sales?

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Hit the target of your social media mission

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Most companies today realise that they need social media to communicate with their current and potential clients. It is for sure one of the most cost effective ways to get your brand out there. The big question is: are you leveraging the real power of social media?

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How much should I spend on marketing?

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When it comes to marketing and advertising, the budget is probably the most sensitive topic of all. Very few large privately owned companies have a formal budget and when it comes to smaller companies, marketing budgets are pretty much non-existent. 

Planning is the key to all business success. If you fail to plan, you plan to fail. The better you plan, the more you will be able to effectively utilise every cent you spend on marketing.

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When the temperature drops, sales drops!

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In the cold winter months, businesses need to acknowledge that the product they are selling during summer might not sell as good during winter. Or does it? What is important, is to know what the demand trends are in your industry and each product or service that you offer. Knowing your trends will assist in adjusting your marketing plan to insure an increase in sales during the chilly months.

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Spend less money on marketing – without losing customers

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With current buzz-words like “poor economy” and “budget cuts”, marketers are the people that traditionally bear the brunt of this economic backlash.

The key to spending less money and get more results focus around the three basic marketing questions.

1. What is your marketing objective?
2. Who is your primary target market?
3. What is your marketing message? Or why should people buy from us?

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