All services start and end with your strategic business needs.
Strategic Marking Planning: Your Marketing Foundation
Contrary to popular belief, the most important starting point of your Marketing Communication (advertising) plan is not the look and feel, but rather the Results that you want to achieve (marketing objectives), The target market that you should reach to obtain your chosen results and The message that you are trying to convey to your target market.
If you do not know where you are going, you will not know how to get there or when you have arrived. IconBrands™ can help you organise your objectives and add measurables to the equation.
Most organisations operate in a variety of target markets. Defining the primary, secondary and tertiary target markets will assist you in reaching your objectives faster with less capital outlay, resulting in a higher Return on Marketing Investment.
The main areas of your target market include: