Are you frustrated with your sales team? As a marketing consultant, I am often confronted with the challenge to get a sales team selling. Most sales people hate the idea of outbound selling. The dreaded ‘cold call’. As a result, the turnover of sales people in an organisation is the highest of all employees in any company.
In today’s digital age your website should be the number one sales person in your organisation. Apart from the fact that it is on duty 24/7/365, it does not take leave, go to funerals or even take you to the CCMA. If your website is not doing this for your company it is time to transform your digital marketing platform to provide you with automatic inbound marketing.